How We Automated a Marine Fish Shop's Auctions and Boosted Revenue by 30%
Built a Telegram bot ecosystem that automated auctions, payments, reviews, and social media for Singapore's Asphalios marine coral shop
Asphalios - a specialty marine coral and fish shop in Singapore - had built a loyal community of 1,200+ hobbyists on Telegram. But their auction process was entirely manual: staff had to post listings one by one, track bids in real-time, confirm winners via DM, chase payments, and manually post results to social media. This bottleneck limited them to a handful of auctions per week, created human errors in bid tracking, and left money on the table. They needed a way to scale their unique auction-driven business model without scaling headcount.
- Auctions managed entirely by hand on Telegram
- Bids tracked manually with frequent errors
- Payments chased individually via DM
- Social media posts created one at a time
- Fully automated auction lifecycle on Telegram
- Seamless payment collection post-auction
- Built-in review and trust system
- Auto-posting to social media channels
A Telegram-Native Commerce Engine
Telegram Auction Bot
A custom-built Telegram bot that automates the entire auction lifecycle - from listing creation and timed bidding windows to automatic winner selection and notifications.
Automated Payment System
Integrated payment processing triggered automatically when auctions close, with payment reminders and confirmation tracking to eliminate manual follow-ups.
Review & Rating System
Built-in review collection that prompts buyers to leave feedback after purchase, building trust and social proof within the Telegram community.
Social Media Automation
Automatic generation and posting of auction results, new listings, and highlights to social media channels - keeping their online presence active with zero manual effort.
Inventory Management
Centralized system for managing coral and fish stock, linking directly to auction listings with real-time availability updates.
Analytics Dashboard
Comprehensive reporting on auction performance, buyer behavior, revenue trends, and community growth to inform business decisions.
Impact That Speaks for Itself
Sustained revenue increase over a 2-year period through automation
Active Telegram members engaging in auctions and purchases
Auction operations that previously required staff are now fully automated
Capacity to run significantly more auctions without additional staff
“The bot completely changed how we do business. What used to take us hours of manual work now happens automatically. We can run more auctions, serve more customers, and focus on what we love - the fish.”
Asphalios Team
Asphalios, Singapore
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